2 · Value Proposition to LOBs
| Slide budget | 1–2 slides, 4 minutes |
| Skeleton asks for | A benefits slide tailored to sell the architecture to Banking, Global WAM and Individual Insurance |
| Status | ⚪ Scoped — not written |
Scope
The hardest slide in the deck, because the audience is three audiences. Each line of business is being asked to accept API load, contract obligations and release coordination it does not control, in exchange for a shared surface it does not own.
One column per LOB, and each column answers the same three questions:
| What the LOB gets | What it is asked to take on | The proof point | |
|---|---|---|---|
| Banking | |||
| Global WAM | |||
| Individual Insurance |
Fill it from the per-LOB framing in Recommendations & Considerations and from the experience map zone-by-zone mapping, which is the only artifact that shows what each LOB actually contributes to the composed page.
Open
Whether "Individual Insurance" or the six-LOB breakdown is the right grain for this audience — the material names Group Benefits, Retirement, Bank, Wealth, Individual Insurance, Seg Funds and Affinity. Three columns fit a slide; seven do not. Decide before drafting.
Do not
Reuse the generic benefits list from section 1. A benefit that applies equally to all three LOBs belongs in the overview, not here.